19 9 / 2008
For all the vitriol surrounding about these ads, I think what our good friends at Crispin are doing is actually pretty brilliant. Get everyone discussing vista/windows with their quirky seinfeld/gates stuff, and then come out with this. You keep the conversation going, end up co-opting Apple’s advertising, and humanizing the windows brand all at the same time.
Hrmmm.. thats much like what McCain is doing with Obama, and look at all the airtime McCain is getting in the process (sans humanizing of course).
