My name is Usman. My nickname is Ozzy. I run a small interactive company in NYC. I like to blab about small business things, and build nerdy stupid things with technology. This is my blog.

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Jan 21, 2010
@ 7:08 pm
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Too many clients get enamored with the idea of green lighting a viral video. You might as well just flush your money down the toilet instead of approving such a campaign. It is impossible to actually plan for this and if the ad agency you hired is guaranteeing video views, then fire that ad agency yesterday!
”

— 12 Surprising Things Holding Back Online Video Advertising

Ding ding ding!

(via rickwebb)

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    The Elusive & Misguided Viral Campaign
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